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Sample report

Illustrative audit, Meridian Legal (fictional).

This is an illustrative report. The business and findings below are fabricated to show the layout and language of a real audit. No real client data is shown.

Summary

Blockers

2

Improvements

5

Confirmed OK

6

The business is recognisable to search engines and AI assistants at a general level. However two blockers weaken recommendation readiness: the stated specialism is contradicted by the Google Profile category, and the primary service page returns a soft 404 in one path. Both are addressable.

Blockers

Specialism not consistently supported

Blocker

Homepage states 'Commercial property solicitor in London'. Google Profile primary category is 'Legal services' with the service area set to Croydon. Structured data on the site does not include a legal-service type.

Source: Website inspection + Google Places

Service page returns soft 404

Blocker

/services/commercial-property returns HTTP 200 but the rendered content is the site's search-empty template. Assistants that fetch this URL will not see the intended page.

Source: Deterministic technical check

Website findings

Homepage title omits the specialism

Improvement

The homepage <title> is 'Meridian Legal, Home'. The specialism and location are absent, weakening the primary signal used by search and by assistants.

Source: Website inspection

Sitemap present and valid

Confirmed

/sitemap.xml is served with the correct content type and lists 42 URLs, all reachable.

Source: Deterministic technical check

Canonical tags present on all indexable pages

Confirmed

No canonical mismatches detected across the pages inspected.

Source: Deterministic technical check

Google Profile alignment

Primary category does not match the stated specialism

Blocker

Primary category 'Legal services' is generic. Website positions the firm as a commercial property specialist.

Source: Google Places

Service area contradicts the website

Improvement

Service area 'Croydon'; website states 'London'. Assistants asked about central London may deprioritise this listing.

Source: Google Places + website inspection

Third-party evidence

SRA record found and matches contact details

Confirmed

Legal name, address and regulatory status confirmed.

Source: SRA register

CQC check not applicable

Unavailable

Business is not in the healthcare sector; this register does not apply. Marked unavailable rather than penalised.

Source: CQC

AI recommendation observations

Perplexity, 'best commercial property solicitor in central London'

Improvement

Response did not include Meridian Legal in its shortlist. Cited two competitor firms whose websites and Google Profiles agree on the specialism.

Source: Perplexity (transcript stored with report)

Gemini-assisted interpretation of collected evidence

Confirmed

Given the site's own copy, the firm reads as a general-practice legal service, not a specialist, matching the finding above.

Source: Gemini-assisted summary

Action plan

  1. 1. Change the Google Profile primary category to the specialism, and align the service area with the website.
  2. 2. Rewrite the homepage title and the primary service page to name the specialism and the location.
  3. 3. Add legal-service structured data to the service pages.
  4. 4. Fix the soft 404 on /services/commercial-property.
  5. 5. Re-audit to confirm findings have closed.